
I posted a response to Rob Bushway’s post: 15 million tablets; What might Microsoft do? I vented a bit of my frustration with how Microsoft has totally blown their leadership position in the tablet industry and I figured I would re-post it here.
Here’s the closing statement on the original post:
Is it possible that Microsoft might finally bite the bullet and seriously undertake the overhaul of Windows’ and Office’s tablet features that we’ve all been begging for? Incorporate the Intel shell software that allows iPad-like responsiveness? Pair this with a properly-designed hardware platform that complements the new software features? In short, is it possible that this order might cause Microsoft to finally, seriously, design the tablet that they’ve always talked about? I think the possibilities here might be huge, but only time will tell.
What do you think..???
I think it’s a lost cause for them. The blew the tablet opportunity. They couldn’t get on the same page. They couldn’t even sell the concept internally. Apple came along and wiped the floor with them right out of the gate by doing what we all told them they had to do years ago – build an OS and apps with the tablet form factor in mind from birth.
The whole running on top of Windows thing was a good option back in the early days when there would have been no tablet apps. But they never led the charge with tablet-specific apps the way Apple did. They couldn’t rally developers because those developers would go broke trying to prop up a system Microsoft couldn’t even unite behind.
Finally, Apple has proven that when it comes to hardware, choice sucks. The old model of shipping an OS to a variety of OEM’s is simply a losing model. The OEM’s have no interest in the long term success of Microsoft’s tablet strategy. They just want to make payroll in an industry with razor-thin margins and in doing so they crap up every machine they make and skimp on parts and materials. (I’m giving Motion Computing a pass here, their LE1600 was a thing of beauty.)
In order for Microsoft to get people to pay attention to their tablets, there needs to be a reason for me to put down my iPad for a second and take notice. At this point, the damned thing would have to make me breakfast for me to even consider it.



